Objective
Primary Message: Giant Delivers is now available in more VA areas + new customers get $20 off your first $60+ order and free midweek delivery (for everyone)
Secondary Message: Same-Day delivery in as little as 4 hours – accessible for the 55 new VA zips
Tertiary Message: Alcohol Delivery: Beer & Wine are now available for VA residents
I want our customers to...
THINK: Giant Delivers has all my grocery needs PLUS beer and wine offerings – a one-stop shop
FEEL: Giant Delivers makes it easy and fast to get my groceries delivered in my neighborhood
DO: Shop giantfood.com for my delivery needs
Competitive Research
Alcohol delivery services - Drizly and Instacart
eComm
Radio
Hear my radio hosting dream come true.
Live Read—Same-day delivery with beer and wine
:15 Hey Virginia shoppers, short on time? Giant has you covered with same-day delivery on all your favorite groceries—even beer and wine! Now in your area, get your must-haves delivered in as little as 4 hours so you don’t have to leave your couch. Next time skip the trip and shop online!
In-store—Prospective Employees
:20 Giant Delivers is now hiring in Virginia at our new Manassas warehouse! Local warehouse drivers and service selector positions are available with benefits including competitive rates and flexible schedules! Full-time and part-time roles are available starting at $XX. If you are interested in joining the Giant Delivers community, visit the in-store hiring kiosk to apply today.
In-store—Same-day delivery with beer and wine
:20 Guess what Virginia shoppers, same-day beer and wine delivery is now available in your area! Now you can get your all your groceries, even alcohol, delivered straight to your doorstep in as little as 4 hours! Plus, new customers get $25 off your first $100+ order and midweek delivery is always free. Save time on shopping so you can get back to what matters most.
Social
LinkedIn Caption: Local full-time and part-time positions are available at our new Giant Delivers warehouse! Benefits include competitive rates starting at $XX and flexible schedules. To join our Giant Delivers team, learn more and apply online at giantfood.com/careers.
A Copy – No Offer
Instagram Caption: Same-day delivery now available in Virginia! Giant has all your favorites and will deliver them to you too. [CTA] *Learn More
Facebook Caption: Now available in Virginia, get same-day delivery with Giant! Save time on shopping so you can spend it doing the things you love. [CTA] *Learn More
B Copy – With Offer
Instagram Caption: Save time and money when you order with Giant! Enjoy same-day delivery on all your favorites so you don’t have to leave your couch. [CTA] *Order Now
Facebook Caption: Get all your favorites without going to a store! Save time and money when you get your groceries delivered with Giant. [CTA] *Order Now
Email
Single Message Email 1: Targeted Virginia Residents
Subject Line: Now in your area! Try same-day delivery
Pre-header: Save time and $ when you get your groceries delivered
Single Message Email 2: Halloween
Subject Line: Treat yourself with same-day delivery
Pre-header: Get your (witches) brews delivered in as little as 4 hours
Signs
Floor Banner
Aisle Blade
Checkout Aisle
Beer Cling
My Final Slide Deck
