Objective
• Conceptualize and execute a digital campaign
• Use typography, color, and imagery appropriately
• Use good principles of layout
• Understand digital campaign assets and how they are applied
• Understand the different ad sizes and how to design for them
• Use typography, color, and imagery appropriately
• Use good principles of layout
• Understand digital campaign assets and how they are applied
• Understand the different ad sizes and how to design for them
Campaign Info
Company: Stojo
Stojo makes a range of handy, ultra-portable accessories including bottles, bowls, and straws.
Stojo makes a range of handy, ultra-portable accessories including bottles, bowls, and straws.
Campaign/Timeframe: Earth Month
Stojo aims to produce the ultimate planet-friendly products that make sustainable living easy.
Therefore, this campaign is centered around Earth Day/Month which will run throughout April 2023.
Stojo aims to produce the ultimate planet-friendly products that make sustainable living easy.
Therefore, this campaign is centered around Earth Day/Month which will run throughout April 2023.
Goal:
Raise awareness for sustainable alternatives that can make a tangible difference and sell more reusable containers to first-time customers.
Raise awareness for sustainable alternatives that can make a tangible difference and sell more reusable containers to first-time customers.
Audience:
Millennial/Gen Z consumers that value sustainability initiatives and are willing to support businesses with the same values.
Millennial/Gen Z consumers that value sustainability initiatives and are willing to support businesses with the same values.
Why this is important:
Every year, 1 Stojo Tiny Cup saves 23 lbs of greenhouse gas emissions, 16 lbs of solid waste, and 281 gallons of water. Stojo products are meant to last a lifetime and it is important to work towards ending disposable and single-use plastic culture.
Every year, 1 Stojo Tiny Cup saves 23 lbs of greenhouse gas emissions, 16 lbs of solid waste, and 281 gallons of water. Stojo products are meant to last a lifetime and it is important to work towards ending disposable and single-use plastic culture.
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Final
Leaderboard
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